Umamusume fans can win cash by drawing real-life Triple Crown winner
One of Indonesia’s biggest horse racing events is leaning into theUmamusumehype like never before, by hosting its very own Uma-style fan art competition.
Following arecord-breaking surge in viewershipdriven by Umamusume: Pretty Derby fans, the organizers of the Indonesia Horse Racing Derby are embracing their new audience with a creative, fan-led initiative.
Sarga.co has launched an official fan art contest to honor King Argentin, the 2025 Indonesia Triple Crown champion. The winners of the competition will not only win a cash prize for their efforts, but they’ll also get ultimate bragging rights within the Umamususme community.
IRL horse race organizer wants Umamusume fan art
On August 1,Sarga.coposted on X asking fans to send in their fan art. The post reads:
“Celebrate King Argentin’s victory as the 2025 Indonesia Triple Crown champion with your creative fan art. “This is your chance to be part of Indonesian horse racing history…It’s more than just a competition, your fan art could be featured on SARGA.CO’s official platform!”
According to a machine-translated scan of the image, one lucky winner will receive a cash prize, an E-certificate, and the opportunity to have their fan art uploaded toSarga.co’s official website.
The contest comes days after viewership figures for the Indonesia Horse Racing Derby 2025 livestream exploded. As previously reported, the livestream pulled in over 270,000 YouTube viewers, which was a huge leap from 2024’s 85,000.
DRAW THE CHAMPION, TAKE THE SPOTLIGHT!🏇Celebrate King Argentin’s victory as the 2025 Indonesia Triple Crown champion with your creative fan art. This is your chance to be part of Indonesian horse racing history!Check the thread below for full details👇pic.twitter.com/qXD3HEKhJq
The increase in audience comes from Umamusume fans, who flooded the chat with in-jokes, memes, and even early illustrations of King Argentin reimagined as an anime horse girl. Event organizers not only acknowledged the flood of new viewers but actively encouraged Umamusume-style tributes during the broadcast.
Umamusume Haru Urara has a real-life diary fans can keep track of
Umamusume becomes real as cosplayers take over horse racing track
Umamusume grandpa goes viral after falling in love with the gacha game
Now, with King Argentin getting the anime horse girl treatment, he can join the likes of legendary Umamusume characters likeHaru UraraandGold Ship.
This isn’t the first time the fandom has crossed into reality. Supporters havesent care packages to retired racehorse Haru Urara, a character in the game, and one dedicated player even bought a real racehorse after falling in love with the series.
