Apple is eyeing a ChatGPT-like search, but it must focus beyond Siri
It’s no secret that Apple is currently struggling to deliver a smash-hit AI product, the way Google has served with Gemini, or Microsoft has achieved with Copilot. The company has been trying a similar overhaul with Siri, but those plans have been beset by delays, and it is onlyexpected to see the light of day in late 2026. The delay spooked Apple to such an extent that the company inked a stopgap deal with OpenAI, which helpedintegrate ChatGPT with Siri, and broadly, with theApple Intelligencestack....