Summary
Deadpool & Wolverinehas continued its marketing campaign for theMarvel Cinematic Universefilm by releasing a line of DiGiorno pizzas. Each new pizza option nods to the biggest names inDeadpool & Wolverinecast of characters.One of the tie-in pies directly references the firstDeadpoolfilm with its controversial selection of toppings.
Pizza has always been a favored food of the Merc with a Mouth, and releasing a series of his own in collaboration with one of the most popular frozen brands in the United States is almost too perfect an opportunity to miss. The film has followed in the footsteps of its predecessors with unusual marketing.The firstDeadpoolfilm would likely not have even been made if it had not been for a bit of guerrilla marketing, releasing the test footage directly online to fan acclaim.
How these movies are promoted has always been unusual, based onRyan Reynolds' philosophy about spending too much money. Deadpool has been inserted into posters of other Marvel heroes and placed on the DVD covers of movies in which he does not appear as a promotion tool. Why wouldn’t a line of pizzas follow?
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The trailers for Deadpool & Wolverine feature the TVA going after Wade Wilson, but there could be another Marvel character that the TVA is after.
Deadpool & Wolverine’s Questionable Pizza Choice Is A Movie Reference
The strangest of the new pizzas from DiGiorno directly references the firstDeadpoolfilm. In the film, during an early confrontation with a stalker, Wade orders pizza,the selected toppings of which, supposedly beloved by the iconoclastic character, are black olives and pineapple. This inspired many online to make or order the pizza just as Wade Wilson likes it, despite the fact that for many, such a combination is an abomination.
Now, as part ofDeadpool & Wolverine’s marketing push, a frozen version of the pizza called “Wade’s Special” is available from DiGiorno.
Pineapple is a controversial pizza topping, but many love it, particularly when it’s combined with fatty, salty meats like ham or bacon. Black olives have a more complex, umami flavor, and are also generally very salty, and are equally as unpopular on pizzas as pineapple and something like anchovies.
In 2023, aYouGov pollranked olives (9th) alongside pineapple (3rd) in the top 10 least favorite pizza toppings in the US.For both to be on Deadpool’s pizza is a surprisingly perfect nod not only to theDeadpoolmoment,but also to the Marvel antiheroes' sometimes divisive popularity rating (at least before he hit the big screen).
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Why Deadpool & Wolverine’s Pizzas Are A Perfect Franchise Tie-In
Following the release of a disturbingDeadpool popcorn bucket, the marketing forDeadpool & Wolverineis already shaping up to be unusual and hilarious. Pizza as a cross-promotional marketing trick was also used to great success forThe Batman’s Little Caesar calzone, and it seems that more movies may be using more food twists in the future. With Wade’s love of pizza and the unusual marketing that followed the previousDeadpoolfilms, this gross, funny, pineapple and olive pizza is a perfect tie-in product for the upcoming movie.
Multiple flavors are available for the pizzas, including an homage to Wade’s love of chimichangas with “Gimme Chimi,” a pizza with cumin and beef; “Maximum Pep,” a sliced and diced pepperoni pizza; and the meat-lovers “Spicy Wolvie Pie,” with chorizo and bacon.Each of these boxes is covered with images from the film, including cut-out masks on the back, and is available at grocers across the United States.Other than the topping selections, the pizzas are standard DiGiorno products.
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Deadpool & Wolverine is one of the MCU’s most anticipated releases, and the latest promotion surrounding the movie reminds me of why Deadpool works.
Marketing with food producers is becoming an increasingly popular trend, and a series ofDeadpool & Wolverinepizzas is the latest, fun version. The pizzas are a suitable treat for a movie night at home with the first twoDeadpoolfilms while audiences await the release of the MCU event. Following an already compelling marketing campaign for the upcoming, hotly-anticipatedDeadpool & Wolverine, it will be interesting to see what the two mutants have planned next to promote their film.
Deadpool & Wolverine
Cast
A follow-up to the highly successful Deadpool and Deadpool 2 films starring Ryan Reynolds as the Merc with a Mouth. The third film will be the first in the franchise to be developed under the Marvel Studios banner following Disney’s acquisition of 20th Century Fox.
