Instagram wants to be both YouTube and TikTok, but it’s succeeding at neither
A week ago,Instagram announced it’s taking down the orange IGTV buttonthat was perched on top of its billion-user social networking app. The prominently placed portal to IGTV inside the Facebook-owned app was meant to jumpstart Instagram’s quest to be the new-age YouTube. But two years later, IGTV has seemingly found itself in the middle of an identity crisis. Originally pitched as a vertical video platform for a mobile-first generation of viewers, IGTV has struggled to produce the same figures Instagram’s other recent ventures like Stories have....